Apple has always produced powerful ads that have wide appeal. This Apple ad is titled "iPod nano - New way to nano." The tagline is a play on the word "nano," referencing both the product and its compact size. As an upgrade to the previous generation of iPod nanos (as shown below), these nanos sport a completely different interface.
Fifth Generation
Sixth and current generation
Like many of Apple's commercials, this one taps into the "aesthetic sensations" appeal. This appeal uses radiant colors to make the product appear more desirable. It employs soothing visuals to give the audience a positive viewing experience, helping them develop a positive image of the product as well. Apple presents the iPod nanos in radiant colors that attract your attention. They compliment the color of each nano in the commercial with each person's outfit, showing the iPod to be an extremely fitting accessory that is naturally essential in daily life. By appealing to the consumers' senses, Apple increases the desirability of the iPod nano.
Like many of Apple's commercials, this one taps into the "aesthetic sensations" appeal. This appeal uses radiant colors to make the product appear more desirable. It employs soothing visuals to give the audience a positive viewing experience, helping them develop a positive image of the product as well. Apple presents the iPod nanos in radiant colors that attract your attention. They compliment the color of each nano in the commercial with each person's outfit, showing the iPod to be an extremely fitting accessory that is naturally essential in daily life. By appealing to the consumers' senses, Apple increases the desirability of the iPod nano.
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