Sunday, November 28, 2010

EXTRA CREDIT

I have always enjoyed communication, so prior to enrolling in RTF 305, I had already been keeping up with two blogs. One blog is an account of my personal life whereas the other is a new year's resolution to keep myself accountable in practicing acts of kindness daily. Being able to discuss concepts further in depth and apply them to examples has been a positive aspect of using a blog in RTF 305. However, sometimes it took a lot more effort than I expected to find examples to match the material we were learning. The blog was easy to maintain, so I did not encounter any trouble technologically speaking. The 6th Blog Prompt, which required us to discuss examples of shots Prof. Ramirez-Berg described, was interesting but also challenging since we had to find a film that had not been discussed already. We also had to know the film well enough to tie the plot into the rationale for each shot. I would recommend using a blog in a future course simply because it is a much easier way to track students' learning progress. I would suggest that all blog prompts be posted on the main blog because blog prompts get lost when they are emailed. I would also suggest that they be posted at the same time each week to have more structure.

Yes, you can use my blog in a paper or report

Sunday, November 21, 2010

Globalization

Globalization is defined as "the process of increasing interconnectedness among nations, cultures, and people." It reduces differences between nations so that communication and ideas flow seamlessly across cultures.

Cultural imperialism takes place when some countries have substantially greater influence over others through the media. It is a form of globalization in communications media since differences in culture diminish when one culture overpowers the other by dominating its film, television, music, news, and information sectors.

This phenomenon is evident in CNN's pervasive presence in television. A US cable news channel founded by American Ted Turner, CNN's global counterpart CNN International is available in over 212 countries and territories. Though the channel headlines international news, it is clear that ultimately American ideals and culture influence the opinions voiced on shows. Because CNN International is so widely broadcasted across the globe, this is an example of how America dominates other countries in the news. Henceforth, America is able to manipulate how people perceive certain issues and incidents.

Sunday, November 7, 2010

iPod nano - New way to nano



Apple has always produced powerful ads that have wide appeal. This Apple ad is titled "iPod nano - New way to nano." The tagline is a play on the word "nano," referencing both the product and its compact size. As an upgrade to the previous generation of iPod nanos (as shown below), these nanos sport a completely different interface.

Fifth Generation
Sixth and current generation

Like many of Apple's commercials, this one taps into the "aesthetic sensations" appeal. This appeal uses radiant colors to make the product appear more desirable. It employs soothing visuals to give the audience a positive viewing experience, helping them develop a positive image of the product as well. Apple presents the iPod nanos in radiant colors that attract your attention. They compliment the color of each nano in the commercial with each person's outfit, showing the iPod to be an extremely fitting accessory that is naturally essential in daily life. By appealing to the consumers' senses, Apple increases the desirability of the iPod nano.